Other insurance companies talk about basic benefits of price and coverage. But Amica customers get much more than that. It’s about the special experiences that they have as an Amica customer. Cronin created three new videos that feature real life experiences from real people, representing moments of triumph, joy, laughter, inspiration, and togetherness. Some are rare and unexpected, while others are more common, but all are very special in their own way. The videos are designed to remind the audience that we all seek out and enjoy great experiences – so why not make your auto, home and life insurance a great experience, too? This trio of new videos is called the “Great Experiences” campaign, which launched on March 11, 2019 in online advertising.